Edelman on Click Fraud: Snarky, Real, and Hard to Control

Thanks to several Internet Outsider readers (and journalists) who pointed me toward Harvard PhD candidate Ben Edelman’s recent work on spyware click-fraud at Yahoo!  Edelman articulates his research and findings in extraordinary detail, and provides screen shots, video, and packet logs as proof. As Edelman describes (see below), the click fraud he observes is different than the usual kind …

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The Real Problem With Click Fraud

Reader “Anon” posted a link to today’s Washington Post story on click fraud.  The story tells a familiar tale–a company hired a fraud-detection firm to audit its clickstreams and found that an estimated one-third of the clicks were bogus.  The story also describes the latest bot-clicking technology (“You, too, can deplete your competition’s keyword budget in ten minutes!!!”).  As usual, no …

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Google Click-Fraud Settlement VERY Material

Okay, this is getting ridiculous.  Six days ago, Google CEO Eric Schmidt dismissed the click-fraud issue as “not material.”  Now, six days later, Google has agreed to a settlement in ONE click-fraud lawsuit that could reach $90 million.  I’m sorry, even if the lawsuit was baseless, even when you have $6 billion in revenue, $90 million …

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