Advertisers Fleeing TV, Radio for Internet, etc.

Emily Steel of the WSJ reported startling numbers from TNS Media Intelligence showing just how fast major advertisers are pulling money out of traditional media and throwing it into paid search, digital media, and other “unmeasured” advertising.  This trend has been underway for years, and the figures are backward-looking, but it’s no wonder that traditional media conglomerates …

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More on Drooping Ad Spending, Yahoo, Google

The smart debate in the comment section about whether yesterday’s Yahoo news reflected a Yahoo issue or a market issue, as well as whether a general slowdown in online ad spending would affect Google.  My take is that it is almost certainly a market issue and that, eventually, it would/will almost certainly affect Google. As several readers …

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Edelman on Click Fraud: Snarky, Real, and Hard to Control

Thanks to several Internet Outsider readers (and journalists) who pointed me toward Harvard PhD candidate Ben Edelman’s recent work on spyware click-fraud at Yahoo!  Edelman articulates his research and findings in extraordinary detail, and provides screen shots, video, and packet logs as proof. As Edelman describes (see below), the click fraud he observes is different than the usual kind …

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Google Swallows DoubleClick for a Mere $3B

What’s $3.1 billion between friends?  Or, put differently, what’s it worth to fix your display-advertising problem, corner the market for the “advertising operating system,” and deliver a hammer-blow to an already prostrate Seattle-based competitor?  $3.1 billion?  Sure.  Only a few quarters of free cash flow. So now Google controls a vast share of the market …

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The Real Problem With Click Fraud

Reader “Anon” posted a link to today’s Washington Post story on click fraud.  The story tells a familiar tale–a company hired a fraud-detection firm to audit its clickstreams and found that an estimated one-third of the clicks were bogus.  The story also describes the latest bot-clicking technology (“You, too, can deplete your competition’s keyword budget in ten minutes!!!”).  As usual, no …

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As Goes the Housing Market, So Goes Advertising

Well, okay, that’s a stretch, but the link between the prognosis for the housing market and the economy seems strong (as goes housing, so goes the economy), and when the economy stumbles, advertising is often the first expense to get cut. In 2000, I shudder to recall, advertising-driven companies (on and offline) were the first …

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