Home » Internet » ISPs Are Selling Your Clickstreams!

ISPs Are Selling Your Clickstreams!

At Open Data, David Cancel, the CTO of Compete, Inc., reveals that ISPs happily sell clickstream data–and that it’s a big business.  They don’t sell your name–just your clicks–but the clicks are tied to you as a specific user (User 1, User 2, etc.).

How much are your clicks worth?  A symposium member extrapolated from David’s round numbers and estimated about 40 cents a month per user (per customer)–a number with which David appears to agree.

Someone points out that this is more information that was shared by AOL in the search-term brouhaha.  It’s much more! David says.  Someone else observes that the benefits/drawbacks of this are in the eye of the beholder: for the ISPs it’s awesome.  Someone else points out (see comments) that the credit card companies sell far more interesting data than this and no one gives a damn.

David steps down.  Thunderous applause.

Leave a Comment