What Nielsen’s Metric Shift Means – And What It Doesn’t Mean

Nielsen’s decision to deemphasize page views and focus instead on time-spent has the¬†blogosphere in a tizzy. And to be sure: the shift generates some eye-popping factoids: AOL, for instance, becomes the top site on the web, due to its still-dominant IM platform, while Google drops to fifth place (And if that isn’t an indication of …

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